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We believe the best marketing is done across several platforms and touch points. Social media is an important part of your marketing toolkit but it's not the only place people should be able to find you online. A website gives customers another place to find you, learn more about you, and purchase from you.
Did you know that 36% of Small Businesses do not have a website? We are living in a digital age, a website is now crucial for a business's success. We have put together five reasons why every business needs a website.
Your business will look more professional
A website helps your business look more professional. Customers can easily find you and read about what you offer. Even if you have a physical premise or thousands of followers on social media, it is still necessary to have a website. You want to put your best foot forward and leave a positive lasting impression on potential customers.
Your website is awake when you are asleep
Your website never sleeps. No matter what time of day it is or where your potential customers are in the world, they can find your business and learn more about it. Websites make it much easier for customers to access information easily and they can do so from the comfort of their own home. It also lowers the buying barrier (they don't need to message you personally on social media, they can just click buy now)!
You can have everything in one place
You can put all of the information about your products and services in one place. Your potential customers can then pick and choose what they want to learn about. We suggest having a 'frequently asked question' section. You can have your opening hours, contact information, and most commonly questions all in one place which makes the user experience better.
Improve your SEO
A website improves your chances of being found on search engines like Google. You can work on your website to improve its SEO (search engine optimisation) which will help it rank higher so it gets seen more. When you don't have a website, you can't rank on platforms like Google making it much harder for customers to find you. Having a well-performing website means you gain free traffic which will lead to sakes!
Having a website is affordable
When the internet first became a thing and people started building their websites, the process was very technical and expensive. Websites are now very accessible and inexpensive. Hiring a website designer ensures your website will look great and perform well, plus if something goes wrong they will be around to fix things.
Having a website is a no-brainer
These are just some of the benefits a website can offer your business. If you are ready to be a part of the 64% of Small Businesses that have a website, reach out for more information on our Website Design Services.
