Social Media Management &
Tough Titties Textiles was founded by Liv Bentley-Hill to make a difference. She stumbled upon crocheting one day when a friend was going to the hospital and she wanted to make them a gift. She started playing around with patterns and suddenly people were saying "You should sell those", so she did!
Liv asked Sophie Jones Social to help create her branding, create and manage the Tough Titties Textiles social media.
The visual branding needed to reflect Liv and her crochet. It needed to have core colours that were playful and could be interchanged. Tough Titties needed branding that was flexible and would grow with them.
Tough Titties' main focus when it comes to digital marketing is on Instagram and growing its audience. As Liv has a very visual product it makes sense to join other creatives on Instagram. We have worked together to create an Instagram page that is authentic and uniquely Liv. Using a mixture of reels, lives, stories and grid posts, Instagram gives Liv's audience a space to interact with the brand. You can also find Tough Titties on Facebook.
We continue to work with Liv by planning and scheduling her social media and creating content that adds value, boosts sales and engages her loyal following.
We started 2022 by digging deep and diving into a brand strategy session. This helped bring everything into focus for this year and beyond.
Take a look at the results below -
Tough Titties Instagram