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The Top 6 Marketing Trends to Watch Out for in 2024

It's a new year which means new trends and changes. While trends come and go, we have you cover on what's to come in 2024 and how to move with the times. Let this be an opportunity to let your creativity come out and experiment with a new way to share your business or product with your audience. Adapting to the latest social media trends can be overwhelming but think of it as exciting as well. To help you change your approach let us share what exactly the social media trends are for 2024.

Product Placement

Have you watched a TikTok and thought, 'I wonder where that jumper is from?" and yet it is never mentioned in the video. So you jump into the comment section and see everyone has the same question, and likely leads to the product being sold out! We like to think of this as undercover influencing and we think you will see a lot more of it this year. Think of a creative way to do this with your product. Why not reach out to an influencer who tends to work in your area and see how they can get creative with product placement.

Long Form Content

It is predicted that brands and creators will get even more creative in 2024 with long form content. Think day-to-day-life vlogs and product series. We will see the rise of YouTube and blog posts again as they are the easiest way to produce long form content. To get the most out of this you can share a snippet of the content on other platforms. Round up the key aspects of your Youtube video in a 15-30 second reel for Instagram or TikTok. By doing this you may be able to get the most out of what you are producing and create more evergreen content. Want to know more about evergreen content, look back on one of our previous blogs to find out more.

AI Becoming Mainstream

Okay so AI may already be mainstream but we are still learning about it everyday and understand exactly what it can do and how best to use it within your business. Whether you will use it to analysis reports quickly or for idea generation, we predict a lot more businesses will really embrace AI this year. Struggling to understand how you can use AI within your business? Get in touch today with us and we will help you get the most out of it.


Another trend continuing to grow from 2023 into this new year is nostalgic content. With the success of the Barbie movie we don't believe it will be going anywhere fast. We might see a lot more throwback content and a resurgence in old school music as trending-audio. Think about what is nostalgic to you and how you can use it within your content. It may be a song from the 90's or how you share video content. Remember to have fun with it!

Employees as Influencers

We have been to some trend prediction webinars this year and this keeps coming up. This year employees will have their own platforms whether that be a personal LinkedIn page or TikTok and will use this to promote the business they work for. They might become leaders on LinedIn and share job posts or create 'SheerLuxe' type TikTok. Who said work can't be fun?

More Comments and Conversations

Who else is here for putting the social back in social media. Over the years we have got in the habit of putting up content and then forgetting about it. 2024 is the year to head to the comment section and see what your following are saying resulting in your commenting back and connecting. We have already seen big brands prioritising replying to comments. It makes your audience feel like they are valued and part of something.

2024 is going to be an exciting year for marketing. AI is continuing to change the way consumers behave and purchase as well as how businesses operate.

It is time to embrace the changes and explore how you can change your online presence with it. Think about what trends matter to you and your presence online and how you can incorporate it into your content.

If you need more insight into 2024 digital marketing trends or different ways to use them within your business get in touch with us today.

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