Do you want to know the secret to building content with longevity and successful ranking. Two words - EVERGREEN CONTENT!
Evergreen content is content that does not date. The name comes from the evergreen plant that remains green all year round. No matter how long it is on your platform, it will still be relevant to your brand and business in years to come. It involves topics that always remain relevant to the audience, regardless of the current season or its publication date.
You may be asking yourself what makes this kind of content different from any other, as content doesn't disappear from your platforms after you publish it. Evergreen content is different as it is relevant long after its publication date allowing the traffic to continuously grow.
Below are some common formats of evergreen that you may consider using to remain sustainable well into the future:
Answering frequently asked questions
Provide tips on how to use the product or service
Explain common terminology to may be confusing for readers
Evergreen content will allow you to drive prospect to your site and in return increase sales. As this content can be revisited it can improve your search engine ranking and connect you with an audience you may not have had before.
Now that you know what evergreen content is and how to use it within your business here are some tips for writing evergreen content:
Choose the best keywords
even the best evergreen content isn't worth much if people aren't searching for it. The best way to ensure people come across you is from the wording you use. Type your topic into a search engine and see what else appears in the suggested search box, you can then use this within your piece.
Avoid specific event and dates
Using dates and events will in turn shorten the lifespan of your work thus not making it evergreen. People may assume this piece of work is now out of date and not engage with it. If you need to write dates make sure its something that you can change and update annually like a guide for the year to come.
Write for beginners
It may be tempting to write for people who already have this knowledge but remember this can be a starting point for many people to begin and refer back to so you need to make it accessible.
Evergreen content is important but don't be under the impression that everything needs to be this format, there is a time and place so use it wisely.
Still struggling to get the most from your content or your unsure of where to begin?
Why not reach out to us here at Sophie Jones Social to help your business grow, you never know the evergreen impact it can have on your business.