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Christmas Marketing for Small Businesses

They say it is the most wonderful time of the year but we know it can be a stressful, busy time for business owners which is why we are here to help you plan your Christmas Marketing and get ahead.

Christmas Marketing

Times are Tough

We are living through the cost-of-living crisis. This year it is predicted that customers will start their shopping in October which means now is definitely the time to get your Christmas campaigns in order. The cost-of-living crisis also means that people are being very careful with their money. It is important to make sure your products and services stand out and that the benefits they offer to customers are clear.

Reward Loyalty

Do you have loyal customers or clients? Why not make them feel extra special and provide them with an extra discount or early access to a sale or offer? Your loyal customers are the backbone of your customer base and Christmas is the best time to go above and beyond to show your appreciation.

Top Tip: You don't need to offer a discount in the lead-up to Christmas. Why not save your thanks for when your business goes a little quiet and offer them first access to your January sales?

Use all your Marketing channels this Christmas

We know it is a busy time of year but now is not the time to take the foot off your social media. At a busy time of year like Christmas, make sure you are maximising all relevant channels to provide consumers with as many contact points as possible. Share your products and services on stories, and update delivery dates weekly (people always think they have more time than they actually do!). The more you are out there, the more you will stand out against the competition.

Get in the Christmas spirit

Christmas feels earlier and earlier every year but now is the time to start sprinkling a little festive cheer into your content. If you sell products let people know your personal favourites for this time of year. What might be a good gift for a dad or best friend this Christmas?

You could tweak your usual designs to incorporate Christmas visuals and animations into your branding. Customers are always looking for gift ideas so make sure to target them with your best picks!

Create a Sense of Community

User-generated content will help potential customers trust your brand. Show your audience a busy day at work during the festive period or your team enjoying a joyful day in the office. Alongside this, why not be more active on stories asking questions or carrying out polls that your community can answer? If done well, you can use this information to promote your products and services more!

Christmas is our favourite time of year and we could talk forever about what content to produce and how to get the most out of this time of year. If you are interested in working with Sophie Jones Social on a campaign this Christmas or even next Christmas (we love to be prepared) get in touch today.

Christmas Marketing with Sophie Jones Social

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