Knowing when to ask a marketing agency for help.

Have you been searching for the answer to your marketing problems? The world of digital marketing never sleeps and always needs to be fed. It's time-consuming and takes you away from the things you love. As your small business grows, you will find yourself pulled in all directions. We are sure that your to-do list is never-ending, you need to be an expert in everything (even accounting!) and you start dreading going to work on a Monday. This is not how it should be, you started a business to do something that you love every.single.day.

If marketing is dragging you down or you feel as though you could be doing more, it might be time to reach out to a marketing agency for help.

It can be hard to make the decision to outsource but once you do, it will free you up to take your business to new heights. If you are struggling to find the time to do the following tasks then it might be time to hand the workload over:

Engagement

Engagement is important in marketing. More than 3 billion people around the world use social media. Just think about the number of potential customers you might be missing out on if you are not producing content regularly. You might have all the ideas but if you are not able to execute them, you are missing out on maximising your business's potential. This is when an expert marketing team can step in and help take your ideas off the paper you have them on and bring them to life to help improve your engagement rates.

Marketing Strategy

When running a business all of your plans and goals can go out of the window as soon as it gets busy. Suddenly you are thrust into focusing on the day-to-day running of the business. We get it but it's also why a marketing strategy is so important. It can help you manage your business efficiently and get back on track quickly.

A marketing strategy allows you to reach a set of goals in a focused and achievable way.

When you take the time to look at what you have achieved and what you want to achieve, it can help you create a strategy so that you can tick off your goals. A marketing agency will work with your business to create a marketing strategy.

They will also conduct competitor research which will help you stay ahead of the curve and will put what you want to achieve in perspective.

Creating Content

If your Instagram hasn't had a new post in a while, your audience will start to lose interest and engage with other accounts. The same applies to Facebook, Twitter, LinkedIn, TikTok and YouTube...did we get them all?

Your audience is constantly scrolling through new content which means you need to stay on top of your game. From posting regularly (3-4 times a week) to creating content that people want. One day it is a post with a simple caption that gains interest and the next it is a reel with the popular music of the time.

Do you have the time and energy to keep up with this while running a business?

Social media can be a place to be creative and have fun. If you are skipping the creation of content then you might be losing out on an audience that could be converted into paying customers.

If you are struggling to juggle the expertise required and added workload marketing brings with it then it's time to contact an expert marketing agency. Remember asking for help is just that, help. It should be seen as a strength as it allows you to focus on the areas of your business that you are the best at. Together with an agency, you can find clarity, consistency and confidence to help your business not just grow but thrive.

Read our blog on why your business might need to work with a marketing agency here.